By Josh Carlton — Founder, 5OOTHz
The lost art of listening: Human Intelligence episode 32
Amazon lists twice as many books on “speaking” as it does on “listening.” You’ll find around 20,000 books for “listening” and over 40,000 books for “speaking.” We are so concerned about what we say that the market has given us what we’ve asked for — thousands more books on how to speak well and make our point with our mouth.
Yet we have two ears and one mouth.
Activity Think about the last conversation you had at work or in life. How much of it was spent waiting on your turn to speak? Or how much of it was spent truly listening to the person sharing his or her thoughts, opinions and ideas?
We’ve been heading to a discouraging place for some time as a culture, when it comes to our collective listening skills. It’s easy to blame the smartphone, but that’s only a part of the story. For thousands of years before the television debuted, we learned, were entertained and became generally solid human beings through listening. As time progressed, and especially over the last few decades, we’ve become less skilled at listening as a culture. We jump to conclusions more, we don’t allow others to speak as much as we have before, we apply easy labels to the things we don’t agree with ... the list goes on.
Google Trends shows that about 30% more searches happening over the last five years for the phrase “speaking” vs. “listening.” No surprises here, either. We are often compensated based on how good of a communicator we are. More often than not, the unintended subtext of that phrase is how good of a speaker we are. In the business environment, listening well is not quite as easy a path to promotion. It’s not as noticeable.
Two recent books published on listening capture the general sentiment well: Listening: The Forgotten Skill and The Lost Art of Listening. Those are pretty harsh words — a “forgotten skill” and a “lost art” — for something that was once vital to our thriving as humans. The most amazing thing about these two books? They were both published before the smartphone took off, which really sent our listening skills over the cliff.
As a market researcher, I am hired to uncover and express insights into human nature. Clients want to know how or why a new product will be adapted (or not) by customers, how or why a web experience needs to change, or how or why a communications message will resonate with potential customers. In this quest, it’s all about listening — but not just listening. It’s all about finding insight. The insight is the often unspoken but strongly felt thing that compels consumers to do what they do and to think what they think.
In other professional services businesses, gaining insight into your clients’ motivations might be the difference between happy clients and no clients. What should you look for in these types of client relationships? Be on the hunt for verbal ticks (e.g., the phrase “to be honest”), body language cues, and things that are said or not said, which give insight into the true intent of what’s being said. Emotional intelligence doesn’t happen by accident. That insight is gained by being an engaged listener in conversation.
The World Economic Forum says that by 2022, we will have entered a Fourth Industrial Revolution, one in which the skills needed to thrive will be drastically different than those in the past.
Source: Future of Jobs Report, World Economic Forum
in 2022
1. Analytical thinking and innovation 2. Active learning and learning strategies 3. Creativity, originality, and initiative 4. Technology design and programming 5. Critical thinking and analysis 6. Complex problem-solving 7. Leadership and social influence 8. Emotional intelligence 9. Reasoning, problem-solving 10. Systems analysis and evaluation
in 2015
1. Complex problem-solving 2. Coordinating with others 3. People management 4. Critical thinking 5. Negotiation 6. Quality control 7. Service orientation 8. Judgment and decision-making 9. Active listening 10. Creativity
Emotional intelligence requires great listening. The difference between simply active listening and emotional intelligence is listening for insight — hearing the deeper meaning of things. Listening is still relevant today, but the context has changed.
You might expect listening for insight to be one simple step beyond normal listening, but in reality, listening for insight is much harder. It means listening so hard that it becomes exhausting for the listener. Listening for insight is the equivalent of going for a run for your brain — it hurts and is tough to do for too long at one time.
How do we do it? Michael P. Nichols says, “Listening well is often silent but never passive” (The Lost Art of Listening). A good listener internalizes the words and emotions of the other person, feeling what they say and how they say it. We should be internalizing the things they said that interest us — taking notes in our minds. We should be asking follow-up questions. We shouldn’t let an answer go by without reaching out with a follow-up question and digging into the thought more.
Listening for insight is part leaning into a conversation and part asking more beautiful questions, to paraphrase the poet E.E. Cummings. The thing is, if you’re going to ask a question, ready yourself for the response and be ready to do something with it.
Agatha Christie said, “the secret of getting ahead is getting started.” Here are a few quick things to consider as you start down the path of listening for insight.
Here are four amazing resources to explore on the topic:
• “Are You Listening?”
• “We Need to Talk”
• “Just Listen”
• “Thanks for the Feedback”