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Endnotes

i mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/distortions-and-deceptions-in-strategic-decisions
ii cgma.org/resources/reports/insight-to-impact-big-data.html
iii competency.aicpa.org/media_resources/206475-big-data-readying-business-for-the-big-data-revolu
iv itproportal.com/2014/07/30/how-big-data-is-transforming-every-industry/
v eweek.com/database/bmw-using-ibm-predictive-analytics-in-auto-production-repairs.html
vi mckinsey.com/insights/organization/The_seven_traits_of_effective_digital_enterprises
vii support.sas.com/resources/papers/proceedings12/383-2012.pdf
viii datanami.com/2014/01/03/how_big_data_helps_airline_profitability/
ix deloitte.com/content/dam/Deloitte/in/Documents/technology-media-telecommunications/in-tmt-opportunities-in-telecom-sector-noexp.pdf
x computerweekly.com/news/2240210346/SAP-UK-US-companies-hit-automation-barrier-with-predictive-analytics
xi tibco.com/blog/2011/11/03/how-predictive-analytics-turns-banks-into-fortune-tellers/
xii nuim.ie/progcity/2014/06/predictive-analytics-in-the-city/
xiii innovationexcellence.com/blog/2014/01/29/big-data-in-education-big-potential-or-big-mistake/?Itemid=92
xiv sas.com/en_nz/insights/articles/analytics/4-ways-data-analytics-is-changing.html
xv competency.aicpa.org/media_resources/206475-big-data-readying-business-for-the-big-data-revolu
xvi sas.com/en_gb/offers/big-data-skills/register.html
xvii cgma.org/resources/reports/rebooting-business.html
xviii gartner.com/en/documents/2269516

Chartered Global Management
Accountant^® (CGMA^®)
CGMA is the most widely held management accounting designation in the world. It distinguishes more than 150,000 accounting and finance professionals who have advanced proficiency in finance, operations, strategy and management. In the United States, the vast majority also are CPAs. The CGMA designation is underpinned by extensive global research to maintain the highest relevance with employers and develop competencies most in demand. CGMA designation holders qualify through rigorous education, exam and experience requirements. They must commit to lifelong education and adhere to a stringent code of ethical conduct. Businesses, governments and not-for-profits around the world trust CGMA designation holders to guide critical decisions that drive strong performance.cgma.orgAssociation of International Certified
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The Association of International Certified Professional Accountants (the Association) is the most influential body of professional accountants, combining the strengths of the American Institute of CPAs (AICPA) and The Chartered Institute of Management Accountants (CIMA) to power opportunity, trust and prosperity for people, businesses and economies worldwide. It represents 657,000 members and students across
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Associate Technical Director of Research —
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Head of Future of Finance Research

Association of International Certified
Professional Accountants

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